By Anna Koj
We’re living in the era of exponential change. New ideas pop-up at a much higher frequency rate than ever before and one of the common challenges for all organisations today is the competition for customer’s attention and buy-in.
So, why should customers choose you? While changes these days occur more quickly and may take us in unexpected directions, it’s also increasingly more difficult to actually come up with an idea that would leave competition far behind for long. High quality is essential but it’s more a starting point than a unique distinctive success factor. What is key, is the overall user experience you build around your offering. And building successful user experience requires a well-developed change mindset. It is essential to keep an open mind, seek feedback and remain flexible to adapt accordingly, and most importantly, perceive individuals in their whole selves, and as part of a broader eco-system they function in.
Easier said than done?
Yes, and no. There is no “one-size-fits-all” solution, which makes it more specific and may require more work. The good news is that the secret ingredient is available to all. Stop thinking in terms of “us vs them”, start thinking in terms of just “us all”.
It’s about how WE influence collectively the society and environment around us, what contribution WE have in making our lives better, what role WE have in building solutions that will help us stay better informed or work more efficiently. It’s about thinking bigger than a single event or a new product.
What is the role of open innovation in all of this? To succeed in this new reality, we need to employ new paradigms, such as the Quadruple Helix Model, which puts knowledge exchange, collaboration and co-creation at its core. By bringing together public sector, academia, industry and civil sector participants, we build on our collective intelligence as a society. We bring to the discussion all aspects of our lives that make us who we are and impact us as individuals, and we facilitate the development of innovative solutions that go beyond anything that any individual or organisation could achieve on their own.
The article has been originally written for HQ - The Association Magazine and published in the July 2019 edition of the magazine, accessible online, here.